"...to improve the results of your project or any other creative work, it’s important to pay attention to your emotions and your habits. Our character is a collection of our habits, and habits have a powerful role in our lives. Make sure you know what your habits are, as they will affect the resu... (more)
"Managing innovation is the most important task a brand manager or strategist can do: far more important than signing off on an advertising campaign, making sure the brand manual is up-to-date, or tweaking a logo in the hope that it will change the fortunes of the company."Patrick Collins
I think this is one of the most important questions we should do when analyzing a competitor or to look at the performance of their own company.
The great "evil" of this question is that few want to think, few want to reflect on your business and the effects of it. Just because we live in a worl... (more)